The “IHOB” Scandal….Great Marketing Ploy
Posted: 12 June 2018 12:28 PM   [ Ignore ]
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The International House of Pancakes (IHOP) announced a few weeks ago it was changing their name to “IHOB” and people had to wait until June 11th to discover the “New Name”...

Well, it was announced yesterday that the “B” will stand for “Burgers”...The Internet has gone crazy over this and that is what IHOP wanted…

As it turns out, this was just a marketing ploy to create a viral advertising campaign and it worked. The are just trying to draw attention to their other menu items and the company will remain “IHOP”

All I have to say is Well Played!

http://money.cnn.com/2018/06/11/investing/ihob-ihop-burgers-name-change/index.html

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