The “IHOB” Scandal….Great Marketing Ploy
Posted: 12 June 2018 12:28 PM   [ Ignore ]
Sr. Member
Total Posts:  5531
Joined  2009-09-09

The International House of Pancakes (IHOP) announced a few weeks ago it was changing their name to “IHOB” and people had to wait until June 11th to discover the “New Name”...

Well, it was announced yesterday that the “B” will stand for “Burgers”...The Internet has gone crazy over this and that is what IHOP wanted…

As it turns out, this was just a marketing ploy to create a viral advertising campaign and it worked. The are just trying to draw attention to their other menu items and the company will remain “IHOP”

All I have to say is Well Played!


Pirates function as a team. There were a lot of castes and classes in England at the time. But with pirates, it didn’t matter if you were black, white, rich or poor. The object was to get a treasure. If the captain did a bad job, you could just overthrow him.

— Mike Leach