Well, I might not be an advertising wiz but I kinda know this-
If local sponsors are dropping him, that means local affiliates begin to drop Rush. Meaning, the local stations can’t sell his show because of his incredibly insane remarks and local business doesn’t want to partnered with him. So, when the local commercials aren’t sold, the stations can’t make money on broadcasting his show. They drop his show…
He’s already been dropped in major markets before this and his latest antics are only aserbating his market share. Now, when he loses his reach, or stations begin to drop him, that means national brands, IE AOL etc will instruct their agencies to stay away from him because he doesn’t have the reach that he had.
If he doesn’t have the reach, and most recently Arbitron reported he lost in 2011 40% of reach, (that was before this). Now, even more stations are dropping him, while others are figuring out if he still will sell locally. That is where “his days are numbered” comes in to play. Again, not being a marketing wiz, but generally I would assume businesses buy commercials by the week, month or quarter. It’s going to take time to see exactly how bad Rush’s fall is to the local communities. And judging by the chatter both locally and nationally, it’s bad for Rush.
As for national brands.. ie network sponsors. Those people I assume knew before he’s an idiot and will ride with him. Although I’m kind of shocked some have dropped him. And more will. Again, I assume agencies make media buys by the month or quarter. When this settles down, which it will.. they will decide if they want to continue their partnership with him.
and…. as I said, his days are numbers. Just like Glenn Beck, he’s driven by money and he made a major screw up in a heated election cycle by attacking women. Bad move..
What about the “Comedians” in name only?....CINO’s?