I hear you on SOS but the 9 game schedule is for tv revenue purposes. Notice that the Pac 12 is already there and the big 10 is now trying to go to it? More inventory to sell.
Alot of schools like it too because they hate having to pay the guarantee games which are now starting to get in the 7 figures. See Saban wanting the SEC to do it earlier this year.
The big 5 will all be at 9 games in the next few years. Win the games and SOS will not be a factor.
The ACC went to 9 games before they began negotiating the TV contract. The 9 game schedule only benefits the NC schools, so that they maintain the rotation of the unprotected member of the little 4 they had when the conference was 12 teams. God knows they are the only ones looking forward to UNC/Wake Forest and NC State/Duke football games.
The PAC12 went with a 9 game schedule because out west they don’t have nowhere near as many OOC options as the teams do back east, and it costs them a lot more money to bring these teams in, even the FCS teams, for a game than it does for a ACC/SEC/Big East/etc. team. It was a cost cutting measure for the PAC12.
The B1G was looking at it before the scheduling alliance talks started with the PAC12, but dropped the 9th game when that started. They are looking at it again since the scheduling alliance has fallen through, but it is far from certain that they are going to 9 conference games.
The Big XII went to 9 conference games to maintain inventory for television after they dropped to 10 teams when Colorado and Nebraska left. For them it makes sense because they can play a full round robin schedule.
Saban brought up the 9 game schedule, but Slive quickly brought up the point that it would be competitively disadvantageous for Florida, Georgia, and South Carolina because they have rivals they play every year outside the SEC.
As for winning the games and SOS will not matter, you are way off base here. SOS isn’t just who you beat, it’s who the teams that you beat beat. Schedules like NC State with two FCS teams, or UNC’s seemingly yearly Big East challenge aren’t doing us any favors. If the conference is going to insist on keeping the asinine 9th conference game, then they nee to mandate that everybody who isn’t hurt by this BS ramp up their OOC scheduling.