http://www.accsports.com/articles/2012112614110/jacobs-a-fans-guide-to-realignment.php

Jacobs is a basketball first dude who has opposed expansion from the start…

While I think you either stay with the times or get left in the dust I think he makes some really good points about fan culture vs market interest.

Worth a read. Especially if you see how the business of college sports is tearing apart the culture of sports.