The “IHOB” Scandal….Great Marketing Ploy
Posted: 12 June 2018 12:28 PM   [ Ignore ]
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The International House of Pancakes (IHOP) announced a few weeks ago it was changing their name to “IHOB” and people had to wait until June 11th to discover the “New Name”...

Well, it was announced yesterday that the “B” will stand for “Burgers”...The Internet has gone crazy over this and that is what IHOP wanted…

As it turns out, this was just a marketing ploy to create a viral advertising campaign and it worked. The are just trying to draw attention to their other menu items and the company will remain “IHOP”

All I have to say is Well Played!

http://money.cnn.com/2018/06/11/investing/ihob-ihop-burgers-name-change/index.html

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Edgar Friendly

Because I like to think, I like to read. I’m into freedom of speech, the freedom of choice. I’m the kind of guy who likes to sit in a greasy spoon and wonder - “Gee, should I have the T-bone steak or the jumbo rack of BBQ ribs with the side order of gravy fries?” I want high cholesterol.

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